Gilbert Consulting

General arrangement · Sheet 1 of 1

Your business is a machine. Every part matters.

When was your last inspection or tune‑up?

Business consulting for owners, managers and dealer principals: troubleshooting the five key components of growing any business. When one of them is worn or underperforming, the whole machine runs worse.

Key · The five keys to growing any business

1Get more potential customers
Advertising, marketing, brand and message.
2Get more of them to actually buy something
Sales techniques and coaching.
3Be more profitable on those deals
Sales training, processes, pricing and cost control.
4Get them to buy more regularly, more often
Loyalty, terms and reaching out.
5Get them to bring you more business
Through referrals and recommendations: delivering excellence, and asking for them strategically.

Problem with this component identified.

ProjectYour business
Drawing no.GC-001
ScaleAny size
Drawn byM. Gilbert
Date2026-10-31
Sheet1 of 1
RevA

Details A to H · Services

Eight parts. Fitted to your business.

Take one part or all eight. Most owners start with the assessment, because it shows which part needs work first. Each is drawn to your measurements, not pulled off a shelf.

Detail AScale 1:1

Business assessment & secret shopping

Choose to see your business the way your customers do. Get it shopped like a real customer would: the website, the phone, the showroom and the follow-up. Then get a plain report on what works, what doesn't, and what to fix first.

Detail BScale 1:2

Profit & operations

Choose to get an outside eye on the whole operation. Find where margin and time are slipping away, from pricing and inventory to process and paperwork, and get a clear plan to tighten it up.

Detail CScale 1:2

Sales training & coaching

Choose to get training for the floor, the phone and the business office, built around your real deals. New salespeople, seasoned teams and the managers who lead them get skills they can put to work right away.

Detail DScale 1:2

Branding, messaging & niche

Choose to get clear on your niche, your competition and why customers should pick you. Then get your name, your look, your website words and the story your staff tell all saying the same thing.

Detail EScale 1:2

Advertising & marketing

Choose to get straight answers on where to spend, what to say, and how to tell whether it's working. Waste fewer dollars, and bring more of the right customers through the door.

Detail FScale 1:4

Websites, technology & AI

Choose to get an honest review of your website and the tools you run on, and find out where AI could save real hours. Need something new? Get it built for you: websites, booking and quoting tools, dashboards and automation.

Detail GScale 1:1

People & teams

Choose to get conflicts between staff or partners settled, new people or merged teams working together, and managers ready to lead. Fair to everyone, and kept confidential.

Detail HScale 1:1

Owner's sounding board

Choose to get an experienced, confidential ear, just for the owner, manager or dealer principal. Talk through the big decisions and the hard conversations before you commit.

Scale drawings · Who it's for

Owners, managers and dealer principals.

Franchise networks give their stores a head office, a field rep and a playbook. Independent businesses usually go it alone. I fill that gap, and I'm an extra resource for franchised stores that want more help than head office gives.

Scale 1:1

The independent owner

You're the brand, the sales team and the accounts department. We work out what to do first, what to stop doing, and how to stand out from the competition in your niche.

Scale 1:10

The growing team

You've hired people and the business no longer fits in your head. Now it needs managers who can lead, a sales process others can follow, and systems that don't depend on you.

Scale 1:100

The dealership or established company

Departments, managers, maybe several locations. Sales and business-office training, secret shopping across every store, profit troubleshooting, and a dealer principal who wants someone outside the building to think with.

Section B-B · How it works

Measure first. Then draw. Then build.

The same four steps every time, whether the job is a sales team, a profit problem, a brand, a staff conflict or a piece of software.

  1. 1

    Listen

    A free 30-minute call. You talk about the business, I ask questions and take notes.

  2. 2

    Diagnose

    Secret-shop and assess the business end to end: website, phone, showroom, follow-up, tech. Then pick what to fix first.

  3. 3

    Build

    The plan, the training, the campaign or the tool. Whatever the drawing calls for.

  4. 4

    Coach

    Stay alongside until it sticks, then step back. Keep me on as a sounding board if that helps.

Detail G · Drawn by

Marc Gilbert

Marc Gilbert
Fig. 1M. Gilbert · Scale 1:1

Experience from the sales floor to the general manager's office, working on your side.

Retail and dealership know-how across computers and technology, home furnishings, security systems, and new and used vehicles and RVs. Big-ticket, considered purchases, where trust, timing and financing decide the sale.

Help is on hand for every seat in the business: the sales floor, the business office (financing, insurance and extended warranties), sales management and general management. That includes the pressures each seat carries: inventory and margins, seasonal swings, lenders and warranty companies, commissions and staff turnover, and customers who need a good reason to buy today.

For owners, managers and dealer principals at any scale. Measure first, draw it out, then a plain answer on what to fix first.

Contact · Questions welcome

Get in touch.

Have a question, or want to know more about how I can help? Send a note and I'll get back to you. If it helps, we can book a free 30-minute call.

Based in Ontario, Canada

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